Aroma oils for men
Oliver Rich has created VIVO, a new line of aroma oils. They are aimed at dynamic, middle-aged Japanese men.
The client had noticed a growing interest in diffusers and aroma oils among these men. Unfortunately, the products on the market were generally targeted at a female audience.
So they asked me to create a logo and labels that would better suit the lifestyle and tastes of the active Japanese man.
The concept
The names of each of the three fragrances in the VIVO collection correspond to particular moments in the life of a busy man. When he gets up in the morning (06:48), after his lunch (13:02), and when he comes home from work (21:17).
Aesthetic choices
- A colour palette considered rather masculine: taupe, grey and rust
- A “plaid” motif and gold ink for a “luxury and high-end” impression
- Finally, to evoke performance, a watch face that symbolises time and recalls the speedometer of a car
→ more about label and packaging design
