My Sweet chocolate and pastry shop
My Sweet is an artisanal chocolate and pastry shop founded by Bastien and Hiroko in the canton of Valais, Switzerland.
With a deep passion for their craft, they create exquisite chocolates using only the finest ingredients, blending tradition and expertise to offer a truly indulgent experience.
The chocolate shop brand identity and packaging
Bastien and Hiroko asked me to create a visual identity and packaging that embody simplicity, creativity, gentleness, and high quality.
They aimed to achieve a fresh, modern, yet elegant look while avoiding overly traditional aesthetics.
Key elements they requested included the color orange and brushstrokes as a nod to Japan, where they first met.
Bringing Their Vision to Life: My Creative Approach
To reflect Bastien and Hiroko’s vision, I paired a modern, unconventional typeface with soft curves alongside a cocoa pod motif illustrated in a vintage engraving style. This contrast balances freshness and modernity with a sense of craftsmanship and expertise.
I reimagined the brushstrokes as traces of melted chocolate, adding a dynamic and artisanal touch.
For the color palette, I selected a light shade of orange to complement the rich chocolate tones, reinforcing the brand’s warmth and elegance.
Contact me to talk about your brand identity!
