PACKAGING DESIGN QUESTIONNAIRE

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Please take your time to fill out this questionnaire. The more specific you are in your answers the better I’ll understand you, your business, your needs, and your expectations.

This way I can provide a very accurate quote as well as packaging designs that reflect your brand’s values and make your products stand out without losing time with wrong guesses from me that inevitably lead to never-ending rounds of revisions.

It saves time and money, and it guarantees that you’ll be satisfied with my work.

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BASIC INFORMATION

Name
Address

YOUR COMPANY/YOUR BRAND

What products and services do you offer?
How many employees? Branches?

YOUR TARGET AUDIENCE FOR THIS PRODUCT

In terms of age, gender, income, lifestyle, tastes, values, habits, occupation and location.
How do you currently advertise? How do you plan to advertise?

YOUR PRODUCT(S)

Click or drag a file to this area to upload.
(read this questionnaire carefully to make sure you give enough information)
packaging: new or redesign
Online? Retail stores? Supermarkets? What is the geographic area?
(are there varieties in size, flavor, etc.)
Tube, bottle, box, cans, paper bags, labels, etc
Ex: Youthful / Futuristic / Social / Active / Luxurious / Established / Edgy / Chic / Strong / Feminine / Warm / Serene / Unique / Fun / Serious / Upscale / Affordable / Elegant / Stylish / Trendy / Trustworthy / Conservative / Extravagant / Eco-Friendly / Avant-garde / Vintage...
What kind of emotion should it provoke? What message should it convey?
If you do, send some images (.png, .gif, .jpg, .pdf)
Click or drag files to this area to upload. You can upload up to 4 files.
Tell me about these products and send me some relevant links if you can.
You can find examples on www.thedieline.com/blog/ - www.packagingoftheworld.com - lovelypackage.com - behance.net (or in my own portfolio!)
Click or drag files to this area to upload. You can upload up to 4 files.

YOUR COMPETITION

Provide link to their sites/products if possible
What is your USP (Unique Selling proposition)? What is a quality your product has that your competitors don't?

YOUR LOGO

You need
What was it derived from? What is the story behind it?
How should people feel when they see it?
Click or drag files to this area to upload. You can upload up to 4 files.

YOUR DESIGN PREFERENCES

If you don't have a precise idea, it's perfectly OK to let me decide on the basis of the information you provide. Fill in only the fields that seem relevant to you.
(clean, modern, classic, vintage, retro, minimal, cute, handcrafted...)
Logo type
Rounded / square / elliptical / diamond / horizontal / vertical / X, etc...

YOUR LOGO DELIVERABLES

Ex: Primary logo (symbol + logotype) / Secondary logo: vertical (stacked version) + Secondary logo: horizontal (One-line version). Or a logotype and a symbol that can be used in combination and independently? A monogram? A Favicon, a logo adapted to specific social media use?
Ex: Full-color + Two-color + One-color / black / white
Provide as much detail as possible about each item, size/number of pages, quantity you're going to print for each.

COPY WORK / PHOTOGRAPHY / ILLUSTRATIONS / SPECIFIC FONTS

Alternatively photography and/or illustrations can be produced or sourced and fonts purchased for an extra charge. (They can also be produced, sourced or purchased for an extra charge.)

OTHER

Do you need a brand book? (a guide with the brand guidelines)
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